With British American Tobacco (BAT) you immediately think of the famous brands of cigarettes such as Camel and Lucky Strike. BAT has seen the need for tobacco products shrink for years due to the rise of e-cigarettes and e-liquids. With the Vype e-cigarette they immediately compete with the vaping brands to turn the tide, of course they see this as a positive mission to help smokers get rid of harmful tobacco products. What is the Vype e-cigarette and what role does British American Tobacco play in the transition to vapors? You can read that on this page.
British American Tobacco
The BAT brand name will not mean much to most smokers, but everyone knows the brands under the flag of this company. Think of:
- Lucky Strike
- Pall Mall
- Natural American Spirit
Whatever label is on the packaging, the money ends up in British American Tobacco's suitcases. But revenues have fallen, and that is largely due to the popularity of e-cigarettes. With new products such as the Vype e-cigarette, they are taking a new path, without burning tobacco but with evaporating e-liquid.
Less risk products
BAT prefers not to speak of a "healthy" alternative to smoking, because vapors cannot be called healthy. Firstly, because nicotine is an addictive substance, and secondly, because too little is known about the long-term effects of vapors. Currently, the following brands of "alternative" products fall under the flag of the British-American group:
- Vype and Vuze to vape with.
- Glo and Neo to heat tobacco with.
- Epok and Lyft as modern oral products.
- Mocca and Kodiak as traditional oral products.
These products fall into the "potentially reduced risk" category.
The Vype e-cigarette is a POD system with as target group former smokers looking for an alternative that may be less harmful. The design differs slightly from a standard cigarette, but the operation is at least as simple thanks to the interchangeable PODs. A POD is a kind of cap that you place on the base station that contains the atomizer and the mouthpiece in addition to the e-liquid or nic-salt. When the POD is empty you can install a fresh copy. Liquid refilling is not necessary, replacing coils is not possible.
The Vype e-cigarette is an MTL damper, making the experience largely the same as smoking but without harmful vapor. The addictive substance nicotine is still present. The device has been developed for ease of use, there are no further setting options. It is an option to opt for nic-salts instead of e-liquid, this is often perceived as more in line with tobacco smoking.